BIC Graphic discontinues Norwood activity

18 Jul 2017

BIC Graphic Europe, the advertising and promotional items division of the BIC Group, have announced its intention to discontinue Norwood activity.

The intention is to help them focus on the products of the BIC brand to offer more unique products and services required to help distributors maximise their potential.

“We would like to thank our loyal customers and our teams for their permanent support demonstrated these last weeks, and apologize for any issue that you could have encountered,” said a spokesperson.

Earlier on in the year, BIC Group confirmed the continuity of BIC Graphic’s business in Europe, Middle East and Africa, based on a new long-term sustainable business model.

BIC Graphic Europe will continue to develop innovative services while maintaining its printing and decorating expertise, and invest in new products to help distributors offer unique promotional opportunities from a trusted European manufacturer and globally recognised brand. 

Last week BIC Group signed an agreement to sell its BIC Graphic North America and Asian Sourcing operations to H.I.G Capital. With this decision, BIC Group announces the completion of the strategic alternatives review, initiated in February 2016, for BIC Graphic, BIC’s Advertising and Promotional Products activity.

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