- Ecological safety
One of the positive aspects of living in lockdown is that we have been able to see how our normal lifestyle affects the environment. Everyone's habits and behaviour are important and this is what makes changes for the better possible. And it's a major mass media theme this year - we see landscapes covered in used masks, tissues, bags and pieces of packaging film.
Companies are now trying to remove any plastic that can be left out - from greeting cards to fruit and vegetable packaging. We are constantly rethinking commonplace things in terms of recyclability. For example, removing glitter and foil from packaging is a trend that has already taken hold in Europe. And it's something that makes it much easier (and sometimes simply possible) to recycle packaging.
Just as we are increasingly seeing eco-friendliness become a marketing tool and help set ourselves apart from the competition. Green packaging is becoming a central element of a modern brand's product concept and strategy.