Amazon just became a virtual tailor.
The Seattle-headquartered multinational technology corporation that specializes in e-commerce and more has debuted a new service that enables users to order custom-fit T-shirts, with personalized labels, online.
With Made for You, you provide details about your weight, height and body type, as well as two photos of yourself, through Amazon’s app or website. Next, you select which of two cotton-based fabrics you’d like the T-shirt to be. The shirts come in eight colors, and users can pick which one they’d like. They can also choose how long they want the shirt and its sleeves to be, as well as determine fit-type and whether the tee should be cut to a crewneck and V-neck.
In another sign of just how much the mass personalization phenomenon is continuing to accelerate, Amazon can print your name on the shirt’s label. After reviewing your shirt creation on a virtual version of yourself and, if you like, making tweaks, you can place your order.
Cost for all that customization? $25.
