Brand merchandise has always been an impactful and integral part of sponsorship and promotions. Great businesses implement a strategic approach that ensures their merchandise is a core part of their overall marketing strategy. The best branded items help a business express their brand personality, emotionally connect with their target market, reinforce their message and engage with their customers.
To effectively use merchandise to its utmost potential, you’ll need to think through your marketing goals, establish quality standards, and determine how to measure impact. Here are some tips to make sure you use the merchandise effectively.