While the organizers of many events are pushing for later dates due to the COVID-19 pandemic, other officials have elected to transform events into digital experiences. Microsoft is going the virtual route for its Build conference, and sent early registrants for the May 19-20 discussion a sweet promo box teeming with promotional products.  

Had it not been for coronavirus, Microsoft would have given Seattle its fourth shot at hosting Build, which it originated in 2011. While attendees will miss out on venturing to the Pacific Northwest, they will not need to go without merch tied to the event, customarily an amazing experience for software engineers and web developers.

Thanks to Twitter, we know that fortunate professionals received a box that contains socks, stickers, a lanyard and a sustainable bamboo lunchbox. While seeing a Microsoft ugly sweater in the mix would have been great, the gifts intend to augment the enjoyment of what will be a “non-stop, 48-hour interactive experience” delivered straight to attendees’ screens. Given that promo items play such a key role in the events realm, it should come as no surprise that recipients have enjoyed the gesture by Microsoft.