Brand & Business Conference

The 4th IPSA Brand & Business 2020 Promotional Industry Conference is an open educational program of ​​ IPSA exhibition, which is attended by more than 200 representatives of the creative and advertising industry from companies that buy merchandize, advertising agencies and production companies in order to exchange successful experience. Attend free lectures and workshops from leading Russian experts in marketing, branding, design, creativity and managing an advertising agency!

 

The program is divided into 2 days with a different thematic focus:

 

Day 1. BRAND

Program for marketers of companies and advertising agencies, pr-, event-managers, branding specialists, btl-, trade-marketing:

  • Advertising Market Trends
  • Must-know about branding. Brand strategy and algorithms for its creation (archetypes, brand dna, communication tools)
  • New promotional tools
  • Creative placement and ambient
  • Creative Techniques
  • Overview of merchandising and gift advertising cases
  • Promotional souvenirs and gifts in action

 

Day 2. BUSINESS

Cases of successful business practice, recommendations of experienced and successful entrepreneurs, effective sales and marketing tools, master classes from coaches and trainers

for owners, managers, sales and marketing directors of souvenir companies and advertising agencies

 

  • World trends and development vectors of the souvenir market in Russia
  • Key factors for the successful development of the promotional business and growth points

To attend the events you need to register online or on-site and get a ticket to the exhibition. Additional registration for the event is not required.