The IPSA Brand & Business Conference on BTL - Day 2

Offline: Septeber 8th, at CEC Expocentre, Halls 2.5 (IPSA & PSI Russia Hall)

About the Conference

The IPSA Brand & Business Conference on BTL is the intensive case studies platform for the experience exchange that brings together all participants of any BTL campaign: advertisers, agencies, suppliers of advertising inventory and promotional materials. The combination of conference and exhibition gives all the visitors a great opportunity to inspire with the new successful case studies, learn about the effectiveness of marketing practises at first hand, compare different offers of suppliers.

The Conference is created for both marketers of companies and BTL agencies offering these services to their clients.

Event's Organiser: IPSA (Reed Exhibitions Russia).

Venue and date:

  • Offline: Septeber 8th, at CEC Expocentre, Halls 2.5 (IPSA & PSI Russia Hall)

Conference Program

During the conference, representatives of well-known market players share their effective cases in promo actions, giveaways, loyalty programs, POSm and merchandising, event marketing.

The second day of the Conference will be dedicated to POSm and merchandising.

The program of the event can be changed due to circumstances beyound the organizer's control.

Visit the event

To attend the events you need to register online or on-site and get a ticket to the exhibition. Additional registration for the event is not required.


  • Advertising customers (Marketing Directors and Managers, Trade marketing and Event Managers),
  • Full-service advertising agencies (Creative Directors, Account Managers and Directors),
  • BTL marketing agencies (Creative Directors, Heads of creative group, Acoount Managers and Directors),
  • Uppliers of advertising inventory and promotional materials (Commercial Directors, Development Directors and New business Managers).

Ticket price:

  • Offline: CEC Expocentre, Halls 2.5 (IPSA & PSI Russia Hall): Admission to the event is free if you have a ticket to the exhibition. Choose a badge "Exhibition + Cobference" during the online registration.

Add this to your in-app agenda - browse directory and customize the show

Benefit from breakthrough tech - use Reed Click, the official show's app - before, during and after the event!

  • Fill up your personal agenda with stands and events of your interest - the entire show's content is in the app,
  • Enjoy personalized matchmaking recommendations based on your profile - Reed Click runs with artificial intelligence,
  • Scan on-stand badges and event barcodes - get your show days summary when the door closed,
  • Get involved into your in-app upgrades - the more you use the app the nicer your gift from the Organiser.

Free app is available in English and Russian for smartphones and tablets based on iOS and Android.