IPSA Brand & Business


2 days – 150+ delegates

Key insights into the marketing, branding,
promotional products industry trends.
Real-world solutions and business cases from the best-known experts.


The Brand & Business is the unique specialised business conference in Russia dedicated to the promo- and advertisement market where new trends are born, and promotion businesses' strategies are formulated.

The Brand & Business unites key buyers of promotional products, agencies, vendors, importers and manufacturers to discuss top-of-the-list problems and exchange experiences.


September 5-6, 2017

 10:00 - 18:00


Moscow, Crocus Expo IEC, Pavilion 1, Hall 4 (1 floor) 

How to Get There?

Download Press-Release


Brand & Business will be held within the 32nd exhibition for promotion industry IPSA.

Go to the Show's Website


Who must attend?

Promotional professionals: specialists in marketing, brand management, BTL-communications, purchasing departments, advertisement agencies, manufacturers, printing companies, importers, vendors, etc.



1st Day - BUSINESS

05 September 2017

10:00 - 10:30 Registration, welcome coffee


10:30 - 11:30 Promotion Industry Overview: Trends, Drivers, Forecasts

Co-organised with RAMU (Russian Association of Marketing Services).


11:30 - 12:00 Promotion Industry Overview: Innovations and Technologies

Co-organised with IAPP (International Association of Promotional Products Producers)


12:00 - 13:30 Round Table: Client - Agency - Supplier. Collaboration Issues

  • Clients' needs assessement and how to win a tender?
  • Marketing procurement: how to choose supplier, quality and contract regulations
  • How to effectively communicate between 3 parties?
  • Briefing of supplier of promotion products
  • Collaboration in creation new products and innovations.

    13:30 - 14:30 Lunch


    14:30 - 16:00 Round Table: Brand Monetization

  • How to create a promotion gifts store?
  • Is your brand ready to be monetised?
  • How to promote own brand with promotion products?
  • Branded items in sport. How to obtain and promote a license?
  • Branded items in multimedia.

    16:00 - 16:15 Coffee Break


    16:15 - 18:00 Marketing in Promobusiness

  • Business strategies: design, production, distribution, logistics, purchasing, communication
  • Creativeness in production
  • Content marketing: how to develop your social media marketing?
  • Digital tools and pr in the internet
  • How to make employees be your brand apostles?
  • Intellectual property protection, etc.

    2nd Day - BRAND

    06 September 2017

    10:00 - 10:30 Registration, welcome coffee


    10:30 - 11:30 Promotion Industry Overview: trends, drivers, forecasts

    • Trends in promotion products, business gifts, merchandising, posm
    • How to choose a souvenir or a gift?
    • How to make creative gift with a packaging?


    11:30 - 13:30 Branding section

    • Portrait of a modern consumer
    • Branding in videoadvertising
    • Community management: how to create a community of loyal customers to support your brand?


    13:30 - 14:30 Lunch


    14:30 - 16:00 BTL-communications

  • Miele's in-store BTL promotion programme
  • Brands in videoadvertising
  • Blogging: conversion to purchases. How to monetise bloggers?
  • Step-by-step communications with customers.
  • How to support your brand with events?

    16:00 - 16:15 Coffee Break


    16:15 - 18:00 Marketing budget, assessment and control

    • Creating an advertising campaign
    • Performance marketing, etc.


    Programme is currently being formulated.

    Ask for programme updates


    The conference is in Russian and will not be translated.




    The best-known market experts, promotion industry leading representatives, brand agencies, buyers from the largest corporations in FMCG, retail, banking, automotive, pharma, IT and other sectors.

    I'd like to become a speaker


    Join to participate

    Delegate badge for 1 day:

    till August, 16 - 6490 Rubles.

    since August, 16 - 7790 Rubles.


    Delegate badge for 2 days:

    till August, 16 - 8250 Rubles

    since August, 16 - 9450 Rubles.




    Buy a ticket



    Ask a question




    How was it in spring 2017?










    Contact us



    To become a sponsor:

    Margarita Maltseva

    T +7 (495) 937 6861 ext. 168

    M +7 (926) 217 3429


    For press:

    Anna Nebaeva

    T +7 (495) 937 6861 ext. 130

    M +7 (926) 520 0532




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